Curbside Pickup: SMS & Interactive Voice

During the COVID-19 crisis, many retailers have had their existing pickup services unexpectedly stress tested, while others have been forced to rapidly introduce curbside pickup for the first time.  Managing curbside pickup for a smooth customer experience is not easy without the right tools in place, which are distinct from those needed for shipping to […]

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Personalization for Wavering Travel Customers (Part 1)

The “rapidly changing intent” problem Consider the last time you researched, planned and booked your most recent vacation online. It’s likely that you browsed and searched through dozens of destinations and accommodation choices before making your final choice. If you were to examine your own personal click-stream data for this activity, you would see a […]

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Goodbye Gotchas: Open AWS Pinpoint Lambda Hooks

Have you noticed marketing solutions today have more “gotchas” that prevent marketers from implementing innovate use cases? You’re not alone – there is a reason for this. In recent years, marketers have a dramatic change in the architecture of the leading marketing automation tools with the push to the cloud. In the early 2000s, large […]

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Marketing Audience Management with Your Existing S3 & RedShift Investments

AWS Pinpoint is already colocated with your existing customer data, which is a major advantage that reduces latency, redundancy and the need to build, secure and support integration with marketing cloud providers or other disparate tools. Whether your data lake or data warehouse is hosted on S3 or RedShift, your data is already staged and […]

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Event Based Campaigns: Better with Kinesis + Pinpoint

Marketing cloud providers such as Acoustic (formerly IBM Watson Marketing, SilverPop), Adobe Marketing Cloud and Salesforce Marketing Cloud have all recognized the importance of introducing real-time event based campaigns. This technical capability is required to support use cases such as abandoned cart, browsing abandonment and other highly relevant real-time scenarios.  Each solution has developed their […]

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The Case for Customer Engagement Powered by AWS

Why AWS Pinpoint is the preferred solution for customer engagement through real-time marketing campaigns and journeys for the IT buyer As an IT leader in your organization, you’re often put in the challenging position of balancing the dynamic and rapidly evolving demands of your internal marketing clients with long term strategic IT goals. This challenge […]

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