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Ride #2: Humanizing the AI Workflow
https://youtu.be/ULmR40pBFzc In this episode of Ride with Joe, Joe Maraschiello discusses a new framework he developed called BAPA (Brand...
Ride #1: Sifting Through CDP Hype
https://youtu.be/sTAq2SAIx4Q?si=AQw50hBks7DLRKwk In this video, Joe explores whether organizations actually need a Customer Data Platform (CDP), ultimately arguing that many...
Sketch #1: The Software Doesn’t Do That
One of the most valuable things an advisor can say isn’t “yes.” It’s: “That product doesn’t actually do what...
Brand AI Perception Analytics (“BAPA”)
An Open & Flexible Solution for Generative Engine Optimization (GEO) and LLM Brand Visibility Tracking Vendors like Ahrefs (Brand...
Exorcising the Hype: Managing Agentic AI with Proven Workflows
In the name of the Anode, the Cathode, and the Holy Jensen The Molecule & The Grin It was...
How-to Guide: Measuring AI Agent Fetching Traffic
https://www.youtube.com/watch?v=_MZw7374huI Watch part-one first here. Is your website traffic “invisible”? 🕵️‍♂️ While visits are down, AI agents are enabling...
Restoring Top-of-Funnel Clarity in the AI Era
https://www.youtube.com/watch?v=4Mmc_3pwzTw Is your website traffic “invisible”? While visits are down, AI agents are enabling customers to make buying decisions...
Agentography: Mapping AI Traffic with KNIME
DATA STORIES | AGENTIC AI | KNIME ANALYTICS PLATFORM Agentography with KNIME: Mapping AI Agent Traffic How to use KNIME...
The “Third Place” for Marketers & AI with KNIME
This article originally appeared on KNIME’s blog. The following is an extended and uncut version. What do you do when AI is...
Solve MarTech “Missing Middle” with KNIME
A free, comprehensive and low-code toolset for data wrangling and AI to enable marketers to meet data demands Marketers...
Workflow Version Control for Adobe Campiagn Classic
Adobe Campaign Classic (ACC) Workflow Challenges Adobe Campaign Classic (ACC) offers powerful segmentation capabilities when working within workflows to...
How to segment in Salesforce Marketing Cloud
In the digital era, effective marketing requires personalized and targeted messaging to reach the right audience at the right...
What is Salesforce Genie? Is it a CDP?
What is Salesforce Genie? In September 2022, Salesforce announced Genie, which they describe as the world’s first “real-time CRM“....
Dance Like a Marketing Technologist in 2006
Do you remember 2006? The billboard charts were pumping with Sean Paul’s “Temperature”, while Shakira’s hips weren’t lying and...
Semi-Structured Data Use Cases in Snowflake
Marketer’s Secret Weapon: Semi Structured Data For those marketers lucky enough to work within an organization that has implemented...
Marrying Snowflake & Salesforce Marketing Cloud for Marketers
Two of the most inspiring trends in marketing technology (MarTech) and analytics today are Salesforce’s Marketing Cloud (SFMC) and...
AMP for Email: Next Best Tour Personalization
How AMP for Email and AWS Personalize can be used for caoursels that travellers can interact without leaving their...
Salesforce Interaction Studio? Build it instead.
So, you’ve done the research. You’ve attended the virtual conferences. You’re ready to sign on the dotted line. Salesforce...
Patient Engagement with AWS
Start with a Use Case AWS offers a powerful set of patient and member engagement services for the health...
Return to Skies with Safety Alerts
The New Normal: Cautious Research As COVID-19 travel restrictions begin to ease, travelers will begin to research potential destinations...