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Read moreExorcising the Hype: Managing Agentic AI with Proven Workflows
In the name of the Anode, the Cathode, and the Holy Jensen The Molecule & The Grin It was in that precise moment that I knew we had reached the peak AI hype cycle. I was watching Nvidia’s CEO, Jensen Huang, interview on the Dwarkesh Patel podcast, when it was interrupted by a YouTube ad. Tony […]
Read moreHow-to Guide: Measuring AI Agent Fetching Traffic
https://www.youtube.com/watch?v=_MZw7374huI Watch part-one first here. Is your website traffic “invisible”? 🕵️♂️ While visits are down, AI agents are enabling customers to make buying decisions without your knowledge. Learn how digital analytics and growth leaders are capturing new AI signals for building new forecasting models for their sales funnels. In part two, we provide a detailed […]
Read moreRestoring Top-of-Funnel Clarity in the AI Era
https://www.youtube.com/watch?v=4Mmc_3pwzTw Is your website traffic “invisible”? While visits are down, AI agents are enabling customers to make buying decisions without your knowledge. Learn how digital analytics and growth leaders are capturing new AI signals for building new forecasting models for their sales funnels. This is part one, which describes the problem faced by digital analytics […]
Read moreAgentography: Mapping AI Traffic with KNIME
DATA STORIES | AGENTIC AI | KNIME ANALYTICS PLATFORM Agentography with KNIME: Mapping AI Agent Traffic How to use KNIME to pioneer “Agentography” — the analytics practice of understanding AI agent behavior on websites CARTE DE LA NOUVELLE FRANCE by SAMUEL DE CHAMPLAIN (1612). Joe and Francois are industry veterans in their respective domains of expertise. Joe perpetually has […]
Read moreThe “Third Place” for Marketers & AI with KNIME
This article originally appeared on KNIME’s blog. The following is an extended and uncut version. What do you do when AI is either canned into black box solutions, or confined to the notebook code of your organization’s data science team? Both are valuable, but neither offers the speed, transparency, and autonomy marketers need. They both fail to invite […]
Read moreSolve MarTech “Missing Middle” with KNIME
A free, comprehensive and low-code toolset for data wrangling and AI to enable marketers to meet data demands Marketers across industries and enterprises big and small are missing something. Key marketer-friendly segmentation and data wrangling capabilities are missing, despite recent major investments in cloud data platforms (Databricks, Snowflake etc.), and powerful customer engagement solutions (Braze, […]
Read moreTravel Industry Solutions
Workflow Version Control for Adobe Campiagn Classic
Adobe Campaign Classic (ACC) Workflow Challenges Adobe Campaign Classic (ACC) offers powerful segmentation capabilities when working within workflows to help bring even the most sophisticated marketing campaigns to life. However, ACC’s workflow capabilities have a few “quality of life” features missing that can cause issues for end users and administrators: Easy to accidentally create conflicting […]
Read moreHow to segment in Salesforce Marketing Cloud
In the digital era, effective marketing requires personalized and targeted messaging to reach the right audience at the right time. Salesforce Marketing Cloud empowers businesses with advanced segmentation capabilities, allowing them to tailor their marketing efforts to individual customer preferences. In this blog post, we will delve into the world of segmentation in Salesforce Marketing […]
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