Workflow Version Control for Adobe Campiagn Classic

Adobe Campaign Classic (ACC) Workflow Challenges Adobe Campaign Classic (ACC) offers powerful segmentation capabilities when working within workflows to help bring even the most sophisticated marketing campaigns to life. However,  ACC’s workflow capabilities have a few “quality of life” features missing that can cause issues for end users and administrators: Easy to accidentally create conflicting […]

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How to segment in Salesforce Marketing Cloud

In the digital era, effective marketing requires personalized and targeted messaging to reach the right audience at the right time. Salesforce Marketing Cloud empowers businesses with advanced segmentation capabilities, allowing them to tailor their marketing efforts to individual customer preferences. In this blog post, we will delve into the world of segmentation in Salesforce Marketing […]

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What is Salesforce Genie? Is it a CDP?

What is Salesforce Genie? In September 2022, Salesforce announced Genie, which they describe as the world’s first “real-time CRM“. Salesforce says that the solution is powered by a real-time customer graph, which includes a real-time customer profile. They also suggest that the solution integrates easily with existing AI and decisioning capabilities: “With Genie, Einstein AI and Flow […]

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Dance Like a Marketing Technologist in 2006

Do you remember 2006? The billboard charts were pumping with Sean Paul’s “Temperature”, while Shakira’s hips weren’t lying and Nelly Furtado was breakings hearts with “Promiscuous”. 2006 was also the golden year for the Marketing Technologist. Unica had just launched version 7 of their Affinium marketing suite, and it revealed itself to be the ideal […]

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Semi-Structured Data Use Cases in Snowflake

Marketer’s Secret Weapon: Semi Structured Data For those marketers lucky enough to work within an organization that has implemented Snowflake, they have a newly emerged opportunity that will make them the envy of their marketing industry peers.  What’s changed is how easily marketers can now access a treasure trove of semi-unstructured data, which were previously […]

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Marrying Snowflake & Salesforce Marketing Cloud for Marketers

Two of the most inspiring trends in marketing technology (MarTech) and analytics today are Salesforce’s Marketing Cloud (SFMC) and Snowflake’s data warehousing platform. SFMC offers marketers a powerful and vivid Journey Builder experience, while Snowflake tears down data silos and makes more data accessible to analysts than ever before. Both platforms are next generation, “cloud […]

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Salesforce Interaction Studio? Build it instead.

So, you’ve done the research. You’ve attended the virtual conferences. You’re ready to sign on the dotted line. Salesforce Interaction Studio is the silver bullet that will help you deliver the most incredible real-time consumer experiences to drive engagement. Or is it? Salesforce’s Interaction Studio, and the wider Salesforce Marketing Cloud offers a powerful suite […]

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Return to Skies with Safety Alerts

The New Normal: Cautious Research As COVID-19 travel restrictions begin to ease, travelers will begin to research potential destinations for their long awaited vacation. Although pent up demand will drive interest, safety will be top of mind. Travelers are likely to narrow their list of destinations based on the best available safety information from their […]

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