Dance Like a Marketing Technologist in 2006

Do you remember 2006? The billboard charts were pumping with Sean Paul’s “Temperature”, while Shakira’s hips weren’t lying and Nelly Furtado was breakings hearts with “Promiscuous”. 2006 was also the golden year for the Marketing Technologist. Unica had just launched version 7 of their Affinium marketing suite, and it revealed itself to be the ideal […]

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Semi-Structured Data Use Cases in Snowflake

Marketer’s Secret Weapon: Semi Structured Data For those marketers lucky enough to work within an organization that has implemented Snowflake, they have a newly emerged opportunity that will make them the envy of their marketing industry peers.  What’s changed is how easily marketers can now access a treasure trove of semi-unstructured data, which were previously […]

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Marrying Snowflake & Salesforce Marketing Cloud for Marketers

Two of the most inspiring trends in marketing technology (MarTech) and analytics today are Salesforce’s Marketing Cloud (SFMC) and Snowflake’s data warehousing platform. SFMC offers marketers a powerful and vivid Journey Builder experience, while Snowflake tears down data silos and makes more data accessible to analysts than ever before. Both platforms are next generation, “cloud […]

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Salesforce Interaction Studio? Build it instead.

So, you’ve done the research. You’ve attended the virtual conferences. You’re ready to sign on the dotted line. Salesforce Interaction Studio is the silver bullet that will help you deliver the most incredible real-time consumer experiences to drive engagement. Or is it? Salesforce’s Interaction Studio, and the wider Salesforce Marketing Cloud offers a powerful suite […]

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Return to Skies with Safety Alerts

The New Normal: Cautious Research As COVID-19 travel restrictions begin to ease, travelers will begin to research potential destinations for their long awaited vacation. Although pent up demand will drive interest, safety will be top of mind. Travelers are likely to narrow their list of destinations based on the best available safety information from their […]

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Top 3 Features for your Real-Time Interaction MVP

Congratulations! Your organization  has agreed to embark on the exploration or build of a Real-Time Interaction Engine powered by AWS. Whether you are actively looking to replace an existing monolith (see Real Time Interaction Engine for AWS: Breaking the Monolith), or build on existing in-house development, you will need to consider what should be in […]

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Curbside Pickup: SMS & Interactive Voice

During the COVID-19 crisis, many retailers have had their existing pickup services unexpectedly stress tested, while others have been forced to rapidly introduce curbside pickup for the first time.  Managing curbside pickup for a smooth customer experience is not easy without the right tools in place, which are distinct from those needed for shipping to […]

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