Clarity for Complex Marketing Technology & Data Strategy Decisions
Independent strategic advice for enterprise marketing leaders navigating MarTech, AI, customer data, and digital transformation. Helping organizations align technology investments with business goals, simplify complex decisions, and avoid costly implementation mistakes.
Get a Second Opinion- July 4, 2020
- Marketing Technology
Top 3 Features for your Real-Time Interaction MVP
Congratulations! Your organization has agreed to embark on the exploration or build of a Real-Time Interaction Engine powered by...
- June 10, 2020
- Marketing Technology
Real Time Interaction Engine for AWS: Breaking the Monolith
Replacements and alternatives for Unica, SAS MA and Pega Marketing from AWS.
- April 29, 2020
- Customer Engagement, Mobile Engagement
Curbside Pickup: SMS & Interactive Voice
During the COVID-19 crisis, many retailers have had their existing pickup services unexpectedly stress tested, while others have been...
- April 18, 2020
- Marketing Technology, Mobile Engagement, Real-time Personalization
Personalization for Wavering Travel Customers (Part 2)
Watch Part one of this two part video series here: Personalization for wavering travel customers (Part 1) https://youtu.be/2G1d0PiXw_Y Extend...
- March 3, 2020
- Marketing Technology, Mobile Engagement, Real-time Personalization
Personalization for Wavering Travel Customers (Part 1)
https://youtu.be/Kby7DQvuKQ0 The “rapidly changing intent” problem Consider the last time you researched, planned and booked your most recent vacation...
- January 6, 2020
- Marketing Technology, Mobile Engagement
Goodbye Gotchas: Open AWS Pinpoint Lambda Hooks
Have you noticed marketing solutions today have more “gotchas” that prevent marketers from implementing innovate use cases? You’re not...
- January 5, 2020
- Marketing Technology, Mobile Engagement
AI Models Collecting Dust? A Marketers Remedy
Number of AWS AI & ML Services as of Jan 1st 2020 0 A continued growth area for AWS...
- January 3, 2020
- Marketing Technology, Mobile Engagement
Marketing Audience Management with Your Existing S3 & RedShift Investments
AWS Pinpoint is already colocated with your existing customer data, which is a major advantage that reduces latency, redundancy...
- January 3, 2020
- Marketing Technology, Mobile Engagement
Event Based Campaigns: Better with Kinesis + Pinpoint
Marketing cloud providers such as Acoustic (formerly IBM Watson Marketing, SilverPop), Adobe Marketing Cloud and Salesforce Marketing Cloud have...
- January 1, 2020
- Marketing Technology, Mobile Engagement
The Case for Customer Engagement Powered by AWS
Why AWS Pinpoint is the preferred solution for customer engagement through real-time marketing campaigns and journeys for the IT...
