Clarity for Complex Marketing Technology & Data Strategy Decisions

Independent strategic advice for enterprise marketing leaders navigating MarTech, AI, customer data, and digital transformation. Helping organizations align technology investments with business goals, simplify complex decisions, and avoid costly implementation mistakes.

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Top 3 Features for your Real-Time Interaction MVP

Congratulations! Your organization  has agreed to embark on the exploration or build of a Real-Time Interaction Engine powered by...

Real Time Interaction Engine for AWS: Breaking the Monolith

Replacements and alternatives for Unica, SAS MA and Pega Marketing from AWS.

Curbside Pickup: SMS & Interactive Voice

During the COVID-19 crisis, many retailers have had their existing pickup services unexpectedly stress tested, while others have been...

Personalization for Wavering Travel Customers (Part 2)

Watch Part one of this two part video series here: Personalization for wavering travel customers (Part 1) https://youtu.be/2G1d0PiXw_Y Extend...

Personalization for Wavering Travel Customers (Part 1)

https://youtu.be/Kby7DQvuKQ0 The “rapidly changing intent” problem Consider the last time you researched, planned and booked your most recent vacation...

Goodbye Gotchas: Open AWS Pinpoint Lambda Hooks

Have you noticed marketing solutions today have more “gotchas” that prevent marketers from implementing innovate use cases? You’re not...

AI Models Collecting Dust? A Marketers Remedy

Number of AWS AI & ML Services as of Jan 1st 2020 0 A continued growth area for AWS...

Marketing Audience Management with Your Existing S3 & RedShift Investments

AWS Pinpoint is already colocated with your existing customer data, which is a major advantage that reduces latency, redundancy...

Event Based Campaigns: Better with Kinesis + Pinpoint

Marketing cloud providers such as Acoustic (formerly IBM Watson Marketing, SilverPop), Adobe Marketing Cloud and Salesforce Marketing Cloud have...

The Case for Customer Engagement Powered by AWS

Why AWS Pinpoint is the preferred solution for customer engagement through real-time marketing campaigns and journeys for the IT...