https://youtu.be/ULmR40pBFzc In this episode of Ride with Joe, Joe Maraschiello discusses a new framework he developed called BAPA (Brand AI Perception Analytics), which focuses on the emerging field of Generative Engine Optimization (GEO). The goal of BAPA is to help brands understand how they are perceived by AI agents (like ChatGPT and Claude) and to […]
Read moreRide #1: Sifting Through CDP Hype
https://youtu.be/sTAq2SAIx4Q?si=AQw50hBks7DLRKwk In this video, Joe explores whether organizations actually need a Customer Data Platform (CDP), ultimately arguing that many businesses may be better served by leveraging their existing data infrastructure rather than purchasing a new, costly platform. Key Takeaways: The Myth of the CDP: Joe discusses the evolution of CDPs from “packaged” solutions to “composable” […]
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