It lands in your inbox and Slack channels not with a crash, but with an ooze and a slurp. You’ve been hit by an AI slop bomb. Casually lobbed over by one of your subordinates, or that dotted line that works across the hall. It took only 30 seconds to produce. The brief. The deck. […]
Read moreSketch #3: Shiny New MarTech Object
Every year, thousands of marketing executives return from vendor keynotes with the exact same look in their eyes. It doesn’t matter what year it is, what software company hosted the event, or what buzzwords were plastered across the main stage. You got jacked up on high-energy techno music, watched motorbikes jump through flaming hoops, ate […]
Read moreSketch #2: Pulled in Three Directions
Every VP of Marketing eventually finds themselves pulled in three different directions at once. To your left, the Software Vendor: “Our new AI engine optimizes everything out-of-the-box! We just need to expand your license footprint before the end of the quarter.” To your right, the Global System Integrator: “We have an 8-person team ready to […]
Read moreSketch #1: The Software Doesn’t Do That
One of the most valuable things an advisor can say isn’t “yes.” It’s: “That product doesn’t actually do what you think it does.” Years ago I found myself explaining exactly that to a very senior executive who had been getting polite, ambiguous answers from vendors and consultants. It didn’t help that this decision maker had […]
Read more