An Open & Flexible Solution for Generative Engine Optimization (GEO) and LLM Brand Visibility Tracking Vendors like Ahrefs (Brand Radar), Semrush (AI Visibility Toolkit), AthenaHQ, Profound, Nightwatch.io, Peec AI, Geopite, and Mangools provide a new mission critical visibility into AI agent visibility for brands. Brand AI Perception Analytics (“BAPA”) by SpadinaBus is an open (and […]
Read moreExorcising the Hype: Managing Agentic AI with Proven Workflows
In the name of the Anode, the Cathode, and the Holy Jensen The Molecule & The Grin It was in that precise moment that I knew we had reached the peak AI hype cycle. I was watching Nvidia’s CEO, Jensen Huang, interview on the Dwarkesh Patel podcast, when it was interrupted by a YouTube ad. Tony […]
Read moreAgentography: Mapping AI Traffic with KNIME
SpadinaBus All Insights, KNIME, Marketing Technology AI Agents, Data Science, digital analytics, KNIME, Marketing
DATA STORIES | AGENTIC AI | KNIME ANALYTICS PLATFORM Agentography with KNIME: Mapping AI Agent Traffic How to use KNIME to pioneer “Agentography” — the analytics practice of understanding AI agent behavior on websites CARTE DE LA NOUVELLE FRANCE by SAMUEL DE CHAMPLAIN (1612). Joe and Francois are industry veterans in their respective domains of expertise. Joe perpetually has […]
Read moreThe “Third Place” for Marketers & AI with KNIME
This article originally appeared on KNIME’s blog. The following is an extended and uncut version. What do you do when AI is either canned into black box solutions, or confined to the notebook code of your organization’s data science team? Both are valuable, but neither offers the speed, transparency, and autonomy marketers need. They both fail to invite […]
Read moreHelping Marketers Win with KNIME
Let’s work together to get the most out of your existing Marketing Technology and KNIME.
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