Return to Skies with Safety Alerts

The New Normal: Cautious Research As COVID-19 travel restrictions begin to ease, travelers will begin to research potential destinations for their long awaited vacation. Although pent up demand will drive interest, safety will be top of mind. Travelers are likely to narrow their list of destinations based on the best available safety information from their […]

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Marketing Audience Management with Your Existing S3 & RedShift Investments

AWS Pinpoint is already colocated with your existing customer data, which is a major advantage that reduces latency, redundancy and the need to build, secure and support integration with marketing cloud providers or other disparate tools. Whether your data lake or data warehouse is hosted on S3 or RedShift, your data is already staged and […]

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Event Based Campaigns: Better with Kinesis + Pinpoint

Marketing cloud providers such as Acoustic (formerly IBM Watson Marketing, SilverPop), Adobe Marketing Cloud and Salesforce Marketing Cloud have all recognized the importance of introducing real-time event based campaigns. This technical capability is required to support use cases such as abandoned cart, browsing abandonment and other highly relevant real-time scenarios.  Each solution has developed their […]

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The Case for Customer Engagement Powered by AWS

Why AWS Pinpoint is the preferred solution for customer engagement through real-time marketing campaigns and journeys for the IT buyer As an IT leader in your organization, you’re often put in the challenging position of balancing the dynamic and rapidly evolving demands of your internal marketing clients with long term strategic IT goals. This challenge […]

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