Frequently asked questions
Snowflake is the next generation data warehouse technology, which is an alternative to technologies like AWS Redshift, Azure Synapse or GCP BigQuery; it also is a replacement for legacy on-premise data warehousing technologies.
A data warehouse and child marketing data marts are the beating hearts of customer data that enables leading marketing organizations to deliver highly personalized and engaging customer experiences.
Salesforce Marketing Cloud offers industry leading capabilities, such as Journey Builder, which provides complex marketing journey orchestration. However, the product requires customer data and segments to be curated and already actionable before the full value of the tool can be realized. SnowSelect empowers marketers to perform this staging step autonomously without IT intervention.
Read about how both Snowflake and SFMC are “soft technologies” that help empower their users. When married together with a low-code segmentation solution like SnowSelect, they are even more impactful.