Do you remember 2006? The billboard charts were pumping with Sean Paul’s “Temperature”, while Shakira’s hips weren’t lying and Nelly Furtado was breakings hearts with “Promiscuous”. 2006 was also the golden year for the Marketing Technologist. Unica had just launched version 7 of their Affinium marketing suite, and it revealed itself to be the ideal […]
Read moreSemi-Structured Data Use Cases in Snowflake
Marketer’s Secret Weapon: Semi Structured Data For those marketers lucky enough to work within an organization that has implemented Snowflake, they have a newly emerged opportunity that will make them the envy of their marketing industry peers. What’s changed is how easily marketers can now access a treasure trove of semi-unstructured data, which were previously […]
Read moreMarrying Snowflake & Salesforce Marketing Cloud for Marketers
Two of the most inspiring trends in marketing technology (MarTech) and analytics today are Salesforce’s Marketing Cloud (SFMC) and Snowflake’s data warehousing platform. SFMC offers marketers a powerful and vivid Journey Builder experience, while Snowflake tears down data silos and makes more data accessible to analysts than ever before. Both platforms are next generation, “cloud […]
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