Two of the most inspiring trends in marketing technology (MarTech) and analytics today are Salesforce’s Marketing Cloud (SFMC) and Snowflake’s data warehousing platform. SFMC offers marketers a powerful and vivid Journey Builder experience, while Snowflake tears down data silos and makes more data accessible to analysts than ever before. Both platforms are next generation, “cloud […]
Read moreAMP for Email: Next Best Tour Personalization
How AMP for Email and AWS Personalize can be used for caoursels that travellers can interact without leaving their inbox.
Read moreSalesforce Interaction Studio? Build it instead.
So, you’ve done the research. You’ve attended the virtual conferences. You’re ready to sign on the dotted line. Salesforce Interaction Studio is the silver bullet that will help you deliver the most incredible real-time consumer experiences to drive engagement. Or is it? Salesforce’s Interaction Studio, and the wider Salesforce Marketing Cloud offers a powerful suite […]
Read morePatient Engagement with AWS
Start with a Use Case AWS offers a powerful set of patient and member engagement services for the health and health insurance industry. Before exploring services like AWS Pinpoint, AWS Personalize or AWS powered real-time interaction tools, it’s best to start with identifying your top use cases. This post curates a list of the top […]
Read moreReturn to Skies with Safety Alerts
The New Normal: Cautious Research As COVID-19 travel restrictions begin to ease, travelers will begin to research potential destinations for their long awaited vacation. Although pent up demand will drive interest, safety will be top of mind. Travelers are likely to narrow their list of destinations based on the best available safety information from their […]
Read moreTop 3 Features for your Real-Time Interaction MVP
Congratulations! Your organization has agreed to embark on the exploration or build of a Real-Time Interaction Engine powered by AWS. Whether you are actively looking to replace an existing monolith (see Real Time Interaction Engine for AWS: Breaking the Monolith), or build on existing in-house development, you will need to consider what should be in […]
Read moreReal Time Interaction Engine for AWS: Breaking the Monolith
Replacements and alternatives for Unica, SAS MA and Pega Marketing from AWS.
Read moreCurbside Pickup: SMS & Interactive Voice
During the COVID-19 crisis, many retailers have had their existing pickup services unexpectedly stress tested, while others have been forced to rapidly introduce curbside pickup for the first time. Managing curbside pickup for a smooth customer experience is not easy without the right tools in place, which are distinct from those needed for shipping to […]
Read morePersonalization for Wavering Travel Customers (Part 2)
Watch Part one of this two part video series here: Personalization for wavering travel customers (Part 1) https://youtu.be/2G1d0PiXw_Y Extend AWS Personalize to Outbound Channels In part one, we showed how AWS Personalize can use the power of its neural network to present the most relevant hotel properties on a travel website. We showed how AWS […]
Read morePersonalization for Wavering Travel Customers (Part 1)
https://youtu.be/Kby7DQvuKQ0 The “rapidly changing intent” problem Consider the last time you researched, planned and booked your most recent vacation online. It’s likely that you browsed and searched through dozens of destinations and accommodation choices before making your final choice. If you were to examine your own personal click-stream data for this activity, you would see […]
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