DATA STORIES | AGENTIC AI | KNIME ANALYTICS PLATFORM Agentography with KNIME: Mapping AI Agent Traffic How to use KNIME to pioneer “Agentography” — the analytics practice of understanding AI agent behavior on websites CARTE DE LA NOUVELLE FRANCE by SAMUEL DE CHAMPLAIN (1612). Joe and Francois are industry veterans in their respective domains of expertise. Joe perpetually has […]
Read moreThe “Third Place” for Marketers & AI with KNIME
This article originally appeared on KNIME’s blog. The following is an extended and uncut version. What do you do when AI is either canned into black box solutions, or confined to the notebook code of your organization’s data science team? Both are valuable, but neither offers the speed, transparency, and autonomy marketers need. They both fail to invite […]
Read moreWorkflow Version Control for Adobe Campiagn Classic
Adobe Campaign Classic (ACC) Workflow Challenges Adobe Campaign Classic (ACC) offers powerful segmentation capabilities when working within workflows to help bring even the most sophisticated marketing campaigns to life. However, ACC’s workflow capabilities have a few “quality of life” features missing that can cause issues for end users and administrators: Easy to accidentally create conflicting […]
Read moreHow to segment in Salesforce Marketing Cloud
In the digital era, effective marketing requires personalized and targeted messaging to reach the right audience at the right time. Salesforce Marketing Cloud empowers businesses with advanced segmentation capabilities, allowing them to tailor their marketing efforts to individual customer preferences. In this blog post, we will delve into the world of segmentation in Salesforce Marketing […]
Read moreWhat is Salesforce Genie? Is it a CDP?
What is Salesforce Genie? In September 2022, Salesforce announced Genie, which they describe as the world’s first “real-time CRM“. Salesforce says that the solution is powered by a real-time customer graph, which includes a real-time customer profile. They also suggest that the solution integrates easily with existing AI and decisioning capabilities: “With Genie, Einstein AI and Flow […]
Read moreDance Like a Marketing Technologist in 2006
Do you remember 2006? The billboard charts were pumping with Sean Paul’s “Temperature”, while Shakira’s hips weren’t lying and Nelly Furtado was breakings hearts with “Promiscuous”. 2006 was also the golden year for the Marketing Technologist. Unica had just launched version 7 of their Affinium marketing suite, and it revealed itself to be the ideal […]
Read moreMarrying Snowflake & Salesforce Marketing Cloud for Marketers
Two of the most inspiring trends in marketing technology (MarTech) and analytics today are Salesforce’s Marketing Cloud (SFMC) and Snowflake’s data warehousing platform. SFMC offers marketers a powerful and vivid Journey Builder experience, while Snowflake tears down data silos and makes more data accessible to analysts than ever before. Both platforms are next generation, “cloud […]
Read moreSalesforce Interaction Studio? Build it instead.
So, you’ve done the research. You’ve attended the virtual conferences. You’re ready to sign on the dotted line. Salesforce Interaction Studio is the silver bullet that will help you deliver the most incredible real-time consumer experiences to drive engagement. Or is it? Salesforce’s Interaction Studio, and the wider Salesforce Marketing Cloud offers a powerful suite […]
Read morePatient Engagement with AWS
Start with a Use Case AWS offers a powerful set of patient and member engagement services for the health and health insurance industry. Before exploring services like AWS Pinpoint, AWS Personalize or AWS powered real-time interaction tools, it’s best to start with identifying your top use cases. This post curates a list of the top […]
Read moreTop 3 Features for your Real-Time Interaction MVP
Congratulations! Your organization has agreed to embark on the exploration or build of a Real-Time Interaction Engine powered by AWS. Whether you are actively looking to replace an existing monolith (see Real Time Interaction Engine for AWS: Breaking the Monolith), or build on existing in-house development, you will need to consider what should be in […]
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