Event Based Campaigns: Better with Kinesis + Pinpoint

Marketing cloud providers such as Acoustic (formerly IBM Watson Marketing, SilverPop), Adobe Marketing Cloud and Salesforce Marketing Cloud have all recognized the importance of introducing real-time event based campaigns. This technical capability is required to support use cases such as abandoned cart, browsing abandonment and other highly relevant real-time scenarios.  Each solution has developed their […]

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The Case for Customer Engagement Powered by AWS

Why AWS Pinpoint is the preferred solution for customer engagement through real-time marketing campaigns and journeys for the IT buyer As an IT leader in your organization, you’re often put in the challenging position of balancing the dynamic and rapidly evolving demands of your internal marketing clients with long term strategic IT goals. This challenge […]

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