AMP for Email: Next Best Tour Personalization
How AMP for Email and AWS Personalize can be used for caoursels that travellers can interact without leaving their inbox.
Read moreReturn to Skies with Safety Alerts
The New Normal: Cautious Research As COVID-19 travel restrictions begin to ease, travelers will begin to research potential destinations for their long awaited vacation. Although pent up demand will drive interest, safety will be top of mind. Travelers are likely to narrow their list of destinations based on the best available safety information from their […]
Read morePersonalization for Wavering Travel Customers (Part 2)
Watch Part one of this two part video series here: Personalization for wavering travel customers (Part 1) https://youtu.be/2G1d0PiXw_Y Extend AWS Personalize to Outbound Channels In part one, we showed how AWS Personalize can use the power of its neural network to present the most relevant hotel properties on a travel website. We showed how AWS […]
Read morePersonalization for Wavering Travel Customers (Part 1)
https://youtu.be/Kby7DQvuKQ0 The “rapidly changing intent” problem Consider the last time you researched, planned and booked your most recent vacation online. It’s likely that you browsed and searched through dozens of destinations and accommodation choices before making your final choice. If you were to examine your own personal click-stream data for this activity, you would see […]
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