DATA STORIES | AGENTIC AI | KNIME ANALYTICS PLATFORM Agentography with KNIME: Mapping AI Agent Traffic How to use KNIME to pioneer “Agentography” — the analytics practice of understanding AI agent behavior on websites CARTE DE LA NOUVELLE FRANCE by SAMUEL DE CHAMPLAIN (1612). Joe and Francois are industry veterans in their respective domains of expertise. Joe perpetually has […]
Read moreThe “Third Place” for Marketers & AI with KNIME
This article originally appeared on KNIME’s blog. The following is an extended and uncut version. What do you do when AI is either canned into black box solutions, or confined to the notebook code of your organization’s data science team? Both are valuable, but neither offers the speed, transparency, and autonomy marketers need. They both fail to invite […]
Read moreHow to segment in Salesforce Marketing Cloud
In the digital era, effective marketing requires personalized and targeted messaging to reach the right audience at the right time. Salesforce Marketing Cloud empowers businesses with advanced segmentation capabilities, allowing them to tailor their marketing efforts to individual customer preferences. In this blog post, we will delve into the world of segmentation in Salesforce Marketing […]
Read moreWhat is Salesforce Genie? Is it a CDP?
What is Salesforce Genie? In September 2022, Salesforce announced Genie, which they describe as the world’s first “real-time CRM“. Salesforce says that the solution is powered by a real-time customer graph, which includes a real-time customer profile. They also suggest that the solution integrates easily with existing AI and decisioning capabilities: “With Genie, Einstein AI and Flow […]
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