AWS Pinpoint is already colocated with your existing customer data, which is a major advantage that reduces latency, redundancy and the need to build, secure and support integration with marketing cloud providers or other disparate tools.

Whether your data lake or data warehouse is hosted on S3 or RedShift, your data is already staged and ready for consumption by AWS Pinpoint’s audience management capabilities. 

Marketing campaigns are only as engaging as the data you have available to personalize them with for relevancy. Using a 3rd party marketing automation tool on a distinct cloud service from your existing customer data stores often means granting marketers timely and comprehensive access is challenging. Marketers can’t afford to be arms length from customer data, and AWS Pinpoint’s audience management capabilities make it easy to integrate with your existing S3 buckets and other customer data